Finding and utilizing opinion leaders: Social networks and the power of relationships
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چکیده
منابع مشابه
on translation of phatic communion and socio-cultural relationships between the characters of the novels
phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...
15 صفحه اولThe Emergence of Opinion Leaders in Social Networks
A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong predictors of opinion leadership. In the present research, we attempt to explain these null or weak findin...
متن کاملFinding the Number of Members with Certain Relationships in Social Networks and Big Size Organizations using Copositive Programming
In social networks and big size organizations, finding the number of members that all of them have a certain relationship w* is an important problem for managers, as well the number of members that none of them has not the relationship (w*). Considering the members as vertices and the relationship as edges, w* and w* denote the clique number and the number of edges in the independent graph, re...
متن کاملthe role of opinion leaders in marketing based on social networks: a literature review and analysis (technical note)
in this paper, considering the importance of opinion leadership and use of social networks for marketing, over 90 articles are studied and a comprehensive review of different studies in this area has been done. studies show that different titles such as opinion leader, influential people, market maven and key player are used to refer to influential groups in social networks. notwithstanding the...
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ژورنال
عنوان ژورنال: South African Journal of Business Management
سال: 2009
ISSN: 2078-5976,2078-5585
DOI: 10.4102/sajbm.v40i3.545